Monday, October 3, 2011
COOL coffee
As one enters an upscale coffee house, one is expecting to spend a higher price for a hot beverage than at the local diner or restaurant. Some might think that spending top dollar for a latte at Starbucks is just a waste of money as the economy continues to struggle. However, Starbucks is looking to stimulate U.S. job growth through what they are calling a "Jobs for USA" program.
First, Starbucks is doing it's part to stimulate U.S job growth by hiring around 200 workers a day as they look to remodel existing stores and adding 200 more locations through the next year. Starbuck's Corp's CEO, Howard Schultz, isn't satisfied with those efforts and wants to do more.
Starbucks is teaming with Opportunity Finance Network, a nonprofit group that provides loans to small businesses and community groups. The coffee chain will begin to collect $5 donations this November 1st with 100% of the proceeds going towards loans for companies that can add jobs or lessen job losses. In the past, the network has given loans that have gone to charter schools and grocery stores nationwide. Mr. Shultz expresses, "This is about using Starbucks scale for good."
Mark Zandi, chief economist at Moody's Analytics, is confident in the impact that a program like this can have, "I think it's a really worthy effort. In theory, this is a great idea and should have impact."
The next time you grab a cup of your favorite hot beverage don't forget about bringing an extra $5 along with you. It's probably about the cost of a fancy latte but it will go towards giving the U.S. job growth a boost along with giving you a morning boost as well.
Here's to you Starbucks, Opportunity Finance Network, and all those who contribute to giving our economy a much needed caffeine high-stay positive, stay generous, and STAY COOL!
What do you think of Starbucks program to boost the U.S. job growth? Would you be willing to donate $5 after spending money to buy your favorite hot beverage?
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